Ask someone what's happening in Round Hill and they will probably describe the same three blocks: the town offices at 23 Main Street, the Town Park where the Hometown Festival lands every Memorial Day weekend, maybe the grocery store that has anchored the corner for generations. That is Round Hill's postcard, and it is real. It is also not where the town's food and drink scene has actually been building.
That scene is unfolding on Route 7, in a shopping plaza most people drive past without registering a name: Hill High Marketplace. It is already home to a Mom's Apple Pie outlet and the More Better Restaurant & Beer Garden. This summer it adds a third tenant, and the addition tells you more about where Round Hill's commercial center of gravity is headed than anything happening downtown.
Two addresses, one town
Round Hill's historic core runs along Main Street and East Loudoun Street, the setting for the 22nd annual Round Hill Hometown Festival this past May, an '80s-themed day that opened with a parade routed from Evening Star Drive through Greenwood Commons and Hillwood Estates before ending at Town Park, where NoVa tribute band The Reflex closed the night. That festival, and the government offices, sit inside the walkable village grid that gives Round Hill its name recognition.
Hill High Marketplace is a different kind of address. It sits on Leesburg Pike, the commercial corridor that carries Route 7 traffic between Purcellville and points west, and it functions less like a town square and more like a strip where destination food and drink businesses have started clustering on their own logic, independent of Main Street foot traffic. Mom's Apple Pie and More Better Restaurant & Beer Garden are both already operating there. Neither business needed Main Street's charm to draw a following. They needed parking, visibility from Route 7, and enough square footage to build a patio.
That is the pattern the newest arrival is following too.
What's moving in
The Burn reported in early June that OH's Wine Salon will open at 35246 Leesburg Pike, Suite 190, inside Hill High Marketplace, in the same lineup as Mom's Apple Pie and More Better. The space runs about 2,200 square feet with seating for roughly 45 guests inside, plus a patio that looks out over a nearby pond. Construction was underway as of that reporting, with completion projected for late July or early August, which puts the opening window right around now.
The concept comes from Ana Hirsbrunner and Waldemar Ortiz, the duo behind OH's Vineyard in Hamilton. According to WhatNow DC's interview with Hirsbrunner, the salon will pour OH's own lineup alongside selections from other Virginia wineries and independent producers, backed by a small plates menu built around Nuevo Latino flavors and sourced from nearby farms where possible. Hirsbrunner described the goal plainly:
"Our vision is to create a welcoming, elevated space that celebrates Virginia wine, local producers, and the beautiful connection between food, wine, and community."
One bottle in particular is worth naming. Hirsbrunner told The Burn the salon will pour a 100% Pinot Meunier Sparkling Rosé from the 2023 vintage, which she believes is the only sparkling rosé made entirely from that grape currently produced in Virginia. Pinot Meunier is more commonly a blending grape in sparkling wine, playing a supporting role alongside Chardonnay or Pinot Noir. A wine built entirely from it is an unusual bet for a small Virginia producer to make, and it is the kind of detail that gives a new tasting room an actual reason to visit beyond novelty.
The six quiet years before the front door
What makes OH's Wine Salon different from a business simply moving into an available storefront is the runway behind it. Hirsbrunner told WhatNow that she and Ortiz have been producing wine for six years before deciding to open a public-facing salon at all. That is not a startup chasing a trend. That is a vineyard in neighboring Hamilton that built a wine program first and only now is building the room where people can sit down with it.
That sequencing matters for how the Round Hill location should be read. This is not a Route 7 business testing whether wine tourism works in western Loudoun. It is an established Hamilton producer choosing Round Hill, specifically the Hill High Marketplace corridor, as the place to put its public room. The choice says something about where Hirsbrunner and Ortiz think the audience already is, and it lines up with what Mom's Apple Pie and More Better have already proven: that a Route 7 storefront in Round Hill can be a destination on its own terms, not an overflow from downtown.
Where things actually are
For anyone trying to picture the map, here is the rough divide as it stands today.
Downtown Round Hill (Main Street / Town Park) | Route 7 corridor (Hill High Marketplace) | |
|---|---|---|
Character | Historic village grid, town government, walkable | Commercial strip, parking-forward, destination dining |
Anchor event | Hometown Festival, Memorial Day weekend | No fixed calendar, driven by individual businesses |
Established names | Round Hill Grocery, town offices at 23 Main Street | Mom's Apple Pie, More Better Restaurant & Beer Garden |
Newest addition | None reported for 2026 | OH's Wine Salon, opening late summer 2026 |
The town government itself seems to recognize this dual track. Round Hill lists the Loudoun County Rural Economic Development Council as a strategic partner, with a mission focused on the sustainable growth of the county's agricultural, horticultural, and equine industries. A vineyard opening a tasting room fits squarely inside that mandate, even if the storefront sits on a highway corridor rather than a heritage block.
Main Street still gets its day
None of this means downtown Round Hill is losing ground. The Hometown Festival just marked its 22nd year, and the town has kept the tradition intact through weather delays and format changes over more than two decades. For more than 40 years before that, western Loudoun residents knew exactly who would be behind the counter at the Round Hill Grocery. That kind of continuity does not evaporate because a wine salon opens down the road.
What is changing is the assumption that Main Street is where you go to find what's new in Round Hill. Increasingly, that answer is Route 7. The festival still owns the calendar. Hill High Marketplace is starting to own the weeknights.
What this means if you live here
If you already call Round Hill home, the practical takeaway is simple. The next time you are deciding where to grab a drink or introduce out-of-town guests to the area, check Hill High Marketplace before assuming downtown is the only option. A vineyard with six years of production behind it is about to open a room built specifically for that purpose, with a pond view and a wine list that includes at least one bottle you will not easily find anywhere else in the state.
For anyone weighing what a neighborhood like this actually offers day to day, that split between a historic core and a working commercial corridor is worth understanding before you assume you already know the town. If you want a closer look at how Round Hill fits into the broader western Loudoun picture, the Round Hill neighborhood guide covers the surrounding area in more depth, and the Hamilton neighborhood page picks up the story where OH's Vineyard itself is rooted.
Diana Geremia has spent nearly two decades working across Western Loudoun's small towns, and she pays attention to the kind of details that do not show up on a portal listing, like which shopping plaza is quietly becoming a destination. If you are thinking about property in Round Hill or anywhere nearby and want a read on the area that goes beyond the obvious postcard, Diana Geremia is glad to talk it through. Let's Connect.
